Global Events
Make More of Summer, Ireland
- Client
- Leading Grocery Retailer
- Location
- Various locations throughout Dublin, the wider Leinster region, and Northern Ireland.
Overview
PRECISE Events International partnered with the client to create a dynamic and engaging media launch campaign that celebrated the best of Irish producers and promoted our client's new Summer product range. The campaign traveled from Derry to Kerry, ensuring widespread reach and impact.
The brief
Our client tasked us with designing and developing a media launch campaign to promote their new summer product range, using the tagline 'Make More of Summer.' The goal was to create a buzz around the new products and showcase the best of Irish producers.
The challenge
The challenge was to design an eye-catching and effective media launch campaign that would generate excitement and visibility for our client's new Summer product range across Ireland.
The approach
Our team at PRECISE Events International delivered a comprehensive campaign that included:
Vintage Food Truck: Sourcing and branding a vintage food truck in our client's Summer theme.
Menu Creation: Designing menus that highlighted our client's new summer products.
Packaging Design: Developing summer-themed packaging to enhance the overall campaign aesthetic.
PR Coordination: Executing a week-long series of PR drops to top media journalists in Ireland and Northern Ireland to generate buzz and media coverage.
Extended Campaign: Due to the initial success, the food truck was rolled out for in-store food sampling and featured in Virgin Media campaigns.
Our role
PRECISE Events International sourced and designed a vintage food truck in the client's vibrant Summer branding. We curated menus based on our client's new product offerings and developed packaging that reflected the Summer theme. Our team coordinated and executed a week of PR drops to top media journalists in Ireland and Northern Ireland.
The outcome
The campaign was a major success, effectively promoting our client's new Summer product range and generating significant media coverage and public interest. The creative approach and execution were highly praised, leading to an extended campaign throughout the summer. By leveraging our expertise in brand activation and event management, PRECISE Events International delivered a memorable and impactful campaign that celebrated Irish producers and showcased our client's commitment to quality and innovation.
Client feedback
In their
own words.
PRECISE exceeded our expectations with the 'Make More of Summer' campaign. The vintage food truck and creative branding captured the essence of our new product range perfectly. The media coverage and public engagement were phenomenal, and the extended campaign has been a tremendous success.
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