Start with the audience and the message
The reason for the event gives the communications their direction.
An internal gathering and an event intended to reach a wider audience have different communications needs. We start with your key messages and the people you want to reach, then develop the strategy, content and channels around them.
Our scope extends beyond internal event communications to campaigns for an event or brand. PR, organic and paid social, digital advertising, Google advertising, web design, newsletters and editorial can form part of that work.
Communication around the guest journey
The practical information and the event's wider message need to feel connected.
Before an event, the brief may focus on building awareness, creating anticipation or encouraging registration. During the programme, guests need information that helps them take part. Communications after the event can keep its message in view.
Our registration and app service brings agendas, venue details and personalised updates into the digital experience. The Creative Hub develops event branding and visual assets that can connect those touchpoints with the venue itself.
Guest communications in practice
The invitation is part of the experience you are asking guests to join.
For a summer party in Dublin, our work covered invitation design and guest registration, alongside attractions, theming and styling. The brief called for the event to reflect the client's brand throughout.
Our Barcelona cyber security sales kick-off included a customised event app for delegate registration within the wider programme. These examples show the role that guest-facing communication and design can play in event delivery.
Developing your communications brief
A clear audience and purpose help determine which channels belong in the campaign.
Which communications channels can PRECISE support?
Our source service includes Public Relations, organic and paid social, digital and Google advertising, web design, digital newsletters, editorial content and event communications. The strategy starts with your audience and key messages.
Can you support communication beyond the people attending?
Yes. Alongside internal event communication, our team develops campaigns designed to build awareness and extend the reach of an event or brand.
Can communications be included in the wider event brief?
Yes. Communications, creative, registration and event delivery are part of our agency scope. Tell us about the event and the audience so the communications requirements can be considered alongside the programme.
