Your brand through the guest experience
The visual identity can begin with the invitation and continue into the setting guests arrive at.
Our in-house Graphic Designer works with your brand guidelines and the overall event concept. Event branding, digital assets, presentation backgrounds, signage and guest materials can carry that identity through the programme.
The Creative Hub also brings theming, styling and venue presentation into the work. The design needs to make sense as a complete event experience, connecting with communications and production.
What the Creative Hub can develop
The brief determines where the event's identity needs to appear.
Our source scope covers the digital, printed and on-site touchpoints that guests encounter through the event. They are developed around the brand and the creative concept.
Digital event assets
Registration and event apps, web page design and presentation backgrounds bring the event identity into its digital touchpoints.
Materials for guests
Menus, signage, guest collateral and on-site graphics carry the design into the venue and the practical details of the event.
The event setting
Theming, styling, venue presentation and gifting lounges give the creative concept a physical setting.
Design decisions you can see
The setting and the way guests use it influence the creative choices.
For Trinity Business School's centenary gala, the dining space needed to feel dressed for the occasion without becoming crowded. Elevated centrepieces kept views across the room, foliage added texture, and a living wall marked the entrance. Our role included interior design, tablescaping, lighting and guest flow.
The Dublin summer carnival called for a different treatment. Colourful bunting, a branded wooden arch, directional signage and event maps formed part of a layout with entertainment zones, food stations and guest activities.
Beginning the creative brief
Share the brand, the purpose of the event and the experience you want guests to have.
Can you work within our existing brand guidelines?
Yes. Our in-house Graphic Designer develops creative solutions aligned with your brand guidelines and the overall event concept.
Does the creative work include both digital and venue materials?
Yes. Our source scope includes registration and event apps, web page design, presentation backgrounds, menus, signage, guest collateral and on-site graphics, alongside event theming and styling.
What is useful to share at the start?
Your event objectives, audience and existing brand guidelines provide the starting point. Include any themes, settings or materials already in mind when you send your brief.
